01
Google Search / PPC
Search campaigns that put you in front of homeowners actively looking for your service.
Service businesses
Marketing for roofing, HVAC, construction & landscaping companies
Bolstered Media runs lead generation for service businesses: Google Search/PPC campaigns that reach people already searching for your services, and Facebook & Instagram lead-gen ads that build demand in your area. We pair both with landing pages, fast SMS follow-up and booked-job tracking, using the same AI-first approach we use for ecommerce brands.
- Google Search / PPC
- Facebook & Instagram lead-gen ads
- Tracked from lead to booked job
What we do
Lead gen built around booked jobs
02
Facebook & Instagram lead ads
Paid social lead-gen that builds demand across your service area.
03
Conversion-focused landing pages
Pages built to turn ad clicks into calls and form leads.
04
CRM + SMS follow-up
Speed-to-lead texts, nurture and appointment reminders so fewer leads go cold.
05
Booked-job tracking
Lead to booked to sold, with offline conversions sent back to Meta and Google.
06
AI-first optimization
AI-enhanced analysis and optimizations guide budgets, keywords and creative.
Industries
Who we help
Home-service and trade businesses that win work through local search and social.
- Roofing
- HVAC
- Construction
- Landscaping
- Plumbing & Electrical
How it works
How we work together
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Step 1: Book a strategy call
A focused conversation about your brand, your numbers and where growth should come from next.
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Step 2: Audit & plan
We review your ad accounts, email & SMS program and data, then map a plan built around your goals.
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Step 3: Launch
Campaigns, creative, flows and tracking go live, with clear owners and a shared roadmap.
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Step 4: Optimize & scale
AI-enhanced analysis and testing guide what we scale, what we cut and what we try next.
Why Bolstered
Performance marketing experience, applied to lead gen
We're AI-first, using AI-enhanced models and optimizations across analysis, creative and performance. Our team brings 15+ years of DTC ecommerce performance experience, and we're an official Meta partner.
Results
Service business case studies
Life-Time Partner
+122%
Total sales growth · 2020 → 2025 (6 years)
Challenge: Sustaining profitable growth year after year with a long-term partner brand.
What we did: Paid media strategies and retention plans that compounded profitable growth every year.
Profitable Acquisition
+27%
Total sales growth YTD · 2026 YTD (through Nov 5)
Challenge: Grow top-line new customer revenue with the first purchase profitable.
What we did: Paid acquisition held a 4.0x ROAS while reducing new customer CPAs, driving $2.7M in total sales YTD.
Efficient Scale
14.8%
Ad spend percentage (down from 17.6%) · 2026 YTD vs full year 2025
Challenge: Scale ad spend without increasing ad spend as a percentage of revenue.
What we did: 2025: $1.5M spend → $8.5M revenue at 17.6%. 2026 YTD: $1.6M spend → $10.8M revenue at 14.8%, with November and December still ahead.
FAQ
Service business marketing FAQ
How much does a lead cost?
It depends on your market, service, season and offer, so we don't quote a cost per lead up front. We look at your area and goals on a strategy call and set targets from there.
Should we use Google Ads or Facebook ads?
Usually both. Google Search reaches people already looking for your service; Facebook and Instagram lead ads create demand with homeowners who aren't searching yet.
Which industries do you work with?
Roofing, HVAC, construction, landscaping and other home-service businesses.
Do you handle lead follow-up?
Yes. We set up CRM and SMS follow-up, including speed-to-lead texts, nurture and reminders, and track leads through to booked and sold jobs.
Ready when you are
Let's fill your schedule with booked jobs
Book a strategy call and we'll map out search and social lead gen for your service area.