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Strategy & planning
Goals, budgets and a testing roadmap built around your margins and growth targets.
Paid media
Paid media agency for DTC brands: Facebook & Instagram ads
A paid media agency plans, buys and optimizes ads to grow revenue profitably. Bolstered Media manages Facebook and Instagram ads for DTC and ecommerce brands as an official Meta partner, with AI-enhanced analysis, creative testing and optimization, backed by 15+ years in DTC ecommerce and $500M+ in tracked client revenue.
- Official Meta partner
- AI-first creative testing and optimization
- Custom engagements, from Consulting to Full Done-For-You
What's included
How we manage Meta ads
02
Account structure
Campaigns organized so budget flows to what works and results are easy to read.
03
Creative & AI testing
AI-driven concepting and creative testing to find winning hooks, angles and offers faster.
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Audience & budget optimization
AI-enhanced optimizations across audiences, placements and spend.
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Measurement & reporting
Clear reporting on what's driving revenue, so decisions are made on data.
06
Scaling
Scale winners deliberately and keep testing so performance doesn't stall.
Instagram advertising for ecommerce
Instagram ads run on Meta's ad platform, so we plan and buy Instagram and Facebook placements together: Feed, Stories, Reels and Explore. Budgets can move to whichever placements and formats are performing for your brand instead of being split across silos.
Creative is built for each format, and AI-enhanced testing helps find the hooks, angles and offers that work before budgets scale.
AI-first
AI across analysis, creative and performance
AI-enhanced models and optimizations shape how we analyze accounts, test creative and scale budgets.
01
Top-line analysis
AI-enhanced models read across ad, store and retention data to surface where growth is coming from and where it is leaking.
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Creative
AI speeds up concepting, iteration and testing so more creative ideas reach the market and winners are found sooner.
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Innovation
We keep testing new AI tools and workflows so your brand benefits from what works before it becomes standard.
04
Performance
AI-enhanced optimizations guide budgets, audiences, flows and campaigns toward profitable performance.
Brands we've bolstered
Trusted by 7–8 figure brands
…and hundreds more.
How it works
How we work together
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Step 1: Book a strategy call
A focused conversation about your brand, your numbers and where growth should come from next.
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Step 2: Audit & plan
We review your ad accounts, email & SMS program and data, then map a plan built around your goals.
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Step 3: Launch
Campaigns, creative, flows and tracking go live, with clear owners and a shared roadmap.
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Step 4: Optimize & scale
AI-enhanced analysis and testing guide what we scale, what we cut and what we try next.
Results
Paid media case studies
Life-Time Partner
+122%
Total sales growth · 2020 → 2025 (6 years)
Challenge: Sustaining profitable growth year after year with a long-term partner brand.
What we did: Paid media strategies and retention plans that compounded profitable growth every year.
Profitable Acquisition
+27%
Total sales growth YTD · 2026 YTD (through Nov 5)
Challenge: Grow top-line new customer revenue with the first purchase profitable.
What we did: Paid acquisition held a 4.0x ROAS while reducing new customer CPAs, driving $2.7M in total sales YTD.
Efficient Scale
14.8%
Ad spend percentage (down from 17.6%) · 2026 YTD vs full year 2025
Challenge: Scale ad spend without increasing ad spend as a percentage of revenue.
What we did: 2025: $1.5M spend → $8.5M revenue at 17.6%. 2026 YTD: $1.6M spend → $10.8M revenue at 14.8%, with November and December still ahead.
Official partners
Official partner of the platforms that run DTC
Bolstered Media is an official partner of Meta, Klaviyo, Attentive and Shopify.
FAQ
Paid media FAQ
What does a paid media agency do?
A paid media agency plans, launches and optimizes paid ad campaigns to grow revenue. At Bolstered Media that mainly means Facebook and Instagram ads for DTC and ecommerce brands: strategy, account structure, creative testing, budget and audience optimization, and reporting.
Are you an official Meta partner?
Yes. Bolstered Media is an official Meta partner, and also an official partner of Klaviyo, Attentive and Shopify.
How do you use AI in paid media?
We use AI-enhanced models and optimizations for top-line account analysis, creative concepting and testing, and performance optimization of budgets and audiences.
Do you also run email & SMS?
Yes. Email & SMS retention on Klaviyo and Attentive is our second core service, so acquisition and retention can be planned together.
How is paid media management priced?
Every engagement is custom. We offer Performance-Based or Flat-Fee options, and scope ranges from Consulting to Full Done-For-You. We don't publish a price list; we scope the right fit with you on a strategy call.
Is there a minimum ad spend?
No. There are no minimum ad spend requirements.
Ready when you are
Let's map your next stage of growth
Book a strategy call. We'll look at your paid social and email & SMS and show you where the next growth should come from.