Alex Hadding
Founder & CEO
About
Bolstered Media is an AI-first marketing agency for DTC and ecommerce brands, specializing in paid media (mainly Facebook & Instagram ads) and email & SMS retention. We've been an agency for 6 years, our team brings 15+ years of DTC ecommerce experience, and we've tracked $500M+ in client revenue.
What we do
Bolstered Media gives DTC brands one partner for the two channels that drive profitable growth: paid social to acquire customers, and email & SMS to keep them coming back. Over 6 years as an agency we've worked with 7–8 figure brands such as SuperX, Y'all Sweet Tea, Rockwell Sunglasses, TSO Manufacturing, Ashley Nichole Designs, Old South Apparel, Live Nation, Mike Tyson and Jones Soda, and hundreds more.
We're AI-first: AI-enhanced models and optimizations shape our top-line analysis, creative, innovation and performance work. And we're an official partner of Meta, Klaviyo, Attentive and Shopify.
The team
Founder & CEO
COO
Director of Retention Marketing
Plus 4 other team members who assist with execution every day.
Official partners
Brands we've bolstered
…and hundreds more.
Results

Life-Time Partner
+122%
Total sales growth · 2020 → 2025 (6 years)
Challenge: Sustaining profitable growth year after year with a long-term partner brand.
What we did: Paid media strategies and retention plans that compounded profitable growth every year.

Profitable Acquisition
+27%
Total sales growth YTD · 2026 YTD (through Nov 5)
Challenge: Grow top-line new customer revenue with the first purchase profitable.
What we did: Paid acquisition held a 4.0x ROAS while reducing new customer CPAs, driving $2.7M in total sales YTD.

Efficient Scale
14.8%
Ad spend percentage (down from 17.6%) · 2026 YTD vs full year 2025
Challenge: Scale ad spend without increasing ad spend as a percentage of revenue.
What we did: 2025: $1.5M spend → $8.5M revenue at 17.6%. 2026 YTD: $1.6M spend → $10.8M revenue at 14.8%, with November and December still ahead.
Ready when you are
Book a strategy call. We'll look at your paid social and email & SMS and show you where the next growth should come from.